Entrepreneur's Guide To The Lean Brand: How Brand Innovation Builds Passion, Transforms Organizations and Creates Value by Jeremiah Gardner & Brant Cooper
Author:Jeremiah Gardner & Brant Cooper [Gardner, Jeremiah]
Language: eng
Format: mobi
Publisher: Market By Numbers
Published: 2014-10-07T14:00:00+00:00
What is his or her name?
Where does she live? In an apartment or in a house? Does she rent or does she own?
What keeps them up at night?
What’s his favorite fast food restaurant? Fine dining? Pub?
What kind of car does she drive? Did she buy it new, or used? Dealer or resale lot?
Who are his friends? What are they into? What do they do together?
Who worries them?
How do they perceive themselves?
Where does he hang out after work? What about the weekends?
Favorite sports team? Athlete? Olympic event?
What do they aspire to be?
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